Video game sales are the world’s largest markets which were rising by 11 % in 2008. However, there is decline in Japan in video game industry. The growth in United States and the United Kingdom were increased by 15% and 26% respectively and 13% was decline in Japan market. It is said that Japan market was declined because the Nintendo and Wii Fit were not making profits in the market.

The U.K market is growing consistently increasing with unit sales more than doubling what was achieved in 2003. On the other hand United Kingdom has overtaken for the first time as the second largest world market behind U.S.A.



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